International Champagne Day: A Toast to Everyday Elegance

International Champagne Day: A Toast to Everyday Elegance

There’s something magical about Champagne.  It’s more than a drink, it’s a gesture. A  mood.  A ritual of joy that invites us to pause, pour and delight in the now.  And on International Champagne Day, we honour that magic.

At Malmaison, we believe in infusing daily life with softness and ceremony, and what better excuse to do so than a day dedicated to bubbles?

Why Champagne Deserves Its Own Day

On the 4th Friday in October, Champagne lovers around the world raise their flutes in celebration.  It’s not just about the drink itself, but about what it represents, shared joy, elegance and life’s little luxuries.

The French have long understood this.  To them, Champagne isn’t reserved for the grand occasions, it’s enjoyed at garden lunches, intimate apéritifs and golden-hour conversations by candlelight.  It’s about savouring the moment!

How to Celebrate Champagne Day at Home

Even if you’re not in Paris or Provence, you can bring the beauty of Champagne Day into your own home.  Here's how we love to mark the occasion:

Set the Scene with Intention

Start with texture and warmth: a linen-draped table, softly flickering candlelight and the gentle chime of Champagne Flutes ready to be filled.  Add a touch of greenery or a simple floral stem to channel effortless French charm.

Chill Your Bottle in Style

A Champagne bottle deserves more than a quick fridge chill.  Our range of French-inspired Champagne Buckets are designed to elevate this ritual, beautiful enough to sit centre-stage, functional enough to keep your favourite sparkling perfectly crisp.

Tip: Fill with ice halfway, then add cold water and submerge the bottle to chill faster and more evenly.

Let the Candlelight Flicker

Nothing transforms a moment quite like candlelight.  For Champagne Day, we’re gifting customers a complimentary set of Taper Candles with purchases from our Champagne Edit.  Because every toast deserves a glow.

Pair them with a Ruffle Candle Holder for a table that feels softly styled, never forced.

The Romance of the Champagne Tower

Looking to make a statement?  Why not bring the drama of a Champagne Tower to your next gathering?  Once reserved for grand receptions and royal fêtes, this theatrical pour can be recreated in your own home.

Read our full guide here → How to Create Your Own Champagne Tower

It’s easier than you think, and it turns any celebration into something unforgettable.

Celebrate with Malmaison

To honour Champagne Day, we’ve curated a thoughtful editof flutes, French inspired ice buckets, and softly styled accents to help you recreate the ritual at home.

And for this weekend only, we’re gifting you a little something to elevate the moment:

Complimentary Taper Candles with every Champagne Bucket purchase
Complimentary Taper Candles + our signature Ruffle Candle Holders when you add any set of Champagne flutes (gift value $50)
🍾 A $100 Naked Wines Voucher to enjoy sparkling from home*

Whether you’re planning a gathering or simply preparing a toast for two, let your home become the celebration.

Because every flicker of candlelight, every clink of glass, is a chance to slow down and savour.

À votre santé -to beauty, to small rituals, and to the glow of Champagne at home.