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Santé to Rosé
Celebrating National Rosé Day, the French Way
Today, all across France, a quiet celebration begins with the soft clink of glassware, the perfume of garden blooms, and a chilled bottle of Rosé poured with intention.
Joyeuse Journée Nationale du Rosé — National Rosé Day — is more than just an occasion. It’s a feeling. A mood. A moment to embrace the slower rhythms of life and the delicate beauty of summer’s most elegant wine.
At Malmaison, we find endless inspiration in French rituals — especially those that bring beauty and ease to everyday living. And today, we’re honouring one of our favourites: the blush-toned, sunlit charm of rosé.
Why the French Celebrate Rosé
In France, Roséis not reserved for special occasions. It is the occasion.
From Provence to Paris, it’s sipped beneath striped umbrellas and on shaded balconies, paired with nothing more than olives, laughter, and warm afternoon light. It’s the wine of long lunches, quiet garden moments, and impromptu gatherings that stretch into twilight.
National Rosé Day was first introduced in 2014 by Bodvár – House of Rosés, a family-owned brand devoted to the art of fine rosé. Celebrated annually on the second Saturday of June, it was created to honour the joy, versatility, and cultural charm of this beloved wine — especially in its spiritual home, France.
Today, it’s become a gentle global tradition — a day to toast to ease, elegance, and the pink-hued pleasures of summer.
National Rosé Day, celebrated every second Saturday in June, is a tribute to this spirit — an annual invitation to pause, pour, and appreciate.
The Perfect Pour: Parisienne Wine Glass by La Rochere
In celebration, we’re raising a glass — the Parisienne Wine Glass by La Rochere.
Crafted in France with centuries of tradition, this glass combines old-world charm with everyday elegance. Its softly curved silhouette and pressed-glass detail evoke a feeling of vintage romance, while remaining wonderfully durable for life’s beautiful messes.
Whether you’re hosting or unwinding solo, the Parisienne Glass turns any rosé moment into something just a little more special.
A Toast to the Art of Slowing Down
On this special day, let’s borrow a page from the French lifestyle. Let’s fill our homes and hearts with the kind of joy that doesn’t rush. That doesn’t strive. That simply is — beautiful, unfussy, and quietly radiant.
Pour a glass. Sit a little longer. And remember: the most extraordinary moments are often the simplest ones.
Because life, like Rosé, is best savoured slowly. Santé!
Shop the La Rochere Collection
Discover timeless French glassware made to elevate your everyday rituals.
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